CASE FRANCHISES - PAMONHAS DO CEZAR

Case Franchises

Client

Pamonhas do Cezar

Again

2017

A dish full of creativity

Pamonhas do Cezar appeared at the famous fairs in the city of Canção, where it became traditional with its delicious pamonhas. Some time later, taking advantage of its fame, it opened its first store, where, then, the need for expansion arose, to become a franchise and further democratize its delicious pamonhas and its tasty dishes.

Jobs

Rebranding Repositioning Social Relationship Mkt Selling Performance

Tell them Meiry

Institutional Video Good Moments

CAMPAIGNS SOCIAL

And the traditional can also try out new environments, by the way, it should. So let it be done. Over the past two years, we have developed materials and campaigns for communicating Pamonhas on Facebook, strengthening the company's ties with consumers.

Results

1.5 million people reached monthly

We created a monthly audience, the franchise positioning brand work for this audience brought excellent results.

500 thousand people engaged

Brand Persona of the Brand talking to Buyer Personas resulting in many brand lovers, people in love with the brand.

B2B and B2C Conversion

With this audience and engagement above 30%, we created a performance strategy for new B2B and B2C franchisees with monthly campaigns taking these people to the points of sale.