CASE AGRO Horta Seleta

Case Agribusiness

vegetable garden

Agribusiness

again

2020

Horta Seleta represents the passion for nature, for a healthy, light, tasty lifestyle. For this reason, it has always been careful to grow vegetables free of pesticides, which resulted, of course, in differentiated products, rich in colors, textures and nutrients, and with much more flavor. The perfect product, but something was still missing: a visual identity that better reflected all these benefits and truly represented the company's passion. That's when the Horta Seleta and Amblard partnership began. We created a new brand, dedicating ourselves to every detail, just like Horta does with its products. With this concern, the result could only be one: the rebrand met all expectations.

Jobs

Naming Branding Positioning Campaign b2b Business intelligent

Branding

Our main reference was the leaf of Horta Seleta products and, of course, the colors that refer to nature, all in perfect harmony. The irregular font represents the construction of the plants: free, loose, fluid, as they naturally grow in their habitat – without being suffocated by pesticides. Take a look and feel that lightness in each

WORK IN GROUP

B2B Positioning

01

Positioning

Our positioning for this client was to be very emphatic in “We don't sell lettuce, we sell quality of life!”.

02

Conquest and Authority

Relationship and influencer marketing strategies attracted people to this new positioning and brand ambassadors on digital.

03

B2C Strategy

As the product lasts 30 days in the fridge, we created recurring combos to deliver to people's homes, and thanks to the significant growth in direct sales, we opted to move towards B2B.

04

B2B Strategy

We started our Social Selling work focused on the Muffato Group and generating attraction, relationship and performance content. Then the customer scheduled and presented this positioning to the network and the first order came.

In 3 months it was present throughout the chain, at Bom Dia Supermercados and at Cidade Canção.

This huge engagement generates an avalanche of comments every day that, for those who like gourmet salad, is a full plate.

Horta Seleta's page is a success because we don't sell products, we sell quality of life!!

We have a product that, in addition to being good for everyone, is very tasty.

Results

200,000 people reached monthly

This reach came in the second month of work, the brand became increasingly popular for the right audience.

50,000

monthly engagement

This is the number of people who somehow interacted with the brand, because we have a SAC that talks to a Persona and interacts with other Buyer Personas.

Business

Success

We started a B2C strategy to see acceptance of the product and in the second month we started a B2B strategy managing to be present in the biggest players in the region.