Branding

Prorelax
Industry
again
2020
Branding Prorelax developed by Amblard. A good night's sleep makes us happier! And that was precisely what inspired the new Prorelax brand, which had the delta brain wave, also known as the deep sleep wave, as its starting point. These waves even help to regulate some of our most basic functions, such as breathing and heartbeat. And even acts in the regeneration of cells. Isn't it a maximum? That's why after a deep sleep, we wake up refreshed! And that's why we incorporated the alignment of each letter of the name Prorelax into the delta wave design. Because Prorelax represents all of that. The new Prorelax brand synthesizes all the best that the products have: technology, quality, comfort, beauty, sophistication. It's the science of good sleep with a new look.
Repositioning
The science of good sleep has a new look
Our values

Tom



Prorelax's tone is extremely simple and straightforward; we are a large foam and mattress factory, information must be clear to both companies and end consumers. We are always within the norms of the Portuguese language, but not in a very formal way. We can use English terms that fit and are used when referring to this segment.

It is very important to know how to measure words for all contents. Whenever possible, describe information and characteristics of the products. Emphasizing that we need to maintain Prorelax's helpful identity in the contents.


Brand Persona


Joana is a physiotherapist and housewife, she was born and lives in Maringá. She has her own office where she sees her clients.

Always very helpful, she always treats her customers with great generosity and love, as if they were family. Its main business vision is to provide a quality service - with some different techniques - to its clientele, always with care, commitment and love.

Joana was born into a family with great purchasing power, which invested in and helped her dream of becoming a renowned physiotherapist come true. As she got help to accomplish her goals, she also always seeks to help other people as well. Helpful and empathetic: this is her motto.

Married for 7 years, she has two daughters aged 4 and 6. He is always surrounded by friends and family. Joana was always like that, loved by everyone. She is cheerful and loves to learn new techniques and bring them to her clients. It is always attentive to technology and updated on social networks and with the news in the aesthetic and functional market.

As she is also a great housewife, she makes a point of choosing everything by hand - from furniture to a simple object of decoration. It values quality and well-being a lot. That's why the beds in the house are all by Prorelax, a benchmark for quality and comfort in the segment. And in this house, if there's one thing that everyone loves, it's spending hours and hours lying down and watching.

Joana loves to take care of everyone's well-being, from her family members to her clients. She is an extremely up-to-date person and is always on top of the best products on the market.





About Us

“Love your neighbor as yourself”. This is the motto of Prestativo.

When talking about helpfulness, the product becomes a mere supporting element, selling is not in focus, but the well-being of the customer. This is the Caregiver's personality.

The Caregiver archetype is perceived in practically any activity related to the provision of services, both for individuals and for companies.

For the person who takes this archetype for himself, the brand must take into account the concerns of the consumer. The customer, in this case, must be exposed as having concerns for others, the product must help him to demonstrate greater commitment and provide great ease of action.



DATASHEET

Client - Prorelax Branding - Repositioning Sleep science now with a new face. Service - Andrea Creation Dir - Marcio Amblard Dir. of Art - Augusto and Marcio Approval - Alexandre

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