APPLICATION MANUAL MOCKUP SUGGESTIONS
Simple language, slang, memes, casual, relaxed, weightless satirical and with a lot of humorous approach to entertain the buyer persona.
It is forbidden to speak bad words or negative words, pejorative as well. Problems or difficulties can be satirized, but the language should be positive and show opportunities and possibilities, never leaving the Buyer Persona undervalued or inferior.
Pamonhas do Cezar is a chain of restaurants well known in the city of Maringá, for offering everything from pamonhas to executive dishes, snacks and desserts. Pamonhas do Cezar is expanding its units to other cities and states, currently having 8 stores. The old Brand did not fit the chain's proposal very well and had inappropriate elements in its use, it did not have a franchising identity and our challenge was to reverse this. The new brand brings the “franchise look” desired by the chain, in addition to modernity, dynamism and identification with its customers, it also standardizes with a franchise identity, thus improving the brand's branding and marketing.
Have a branding that represents your company and create passionate about it.
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