Branding

Client
Pamonhas do Cezar
again
2017
Pamonhas do Cezar is a well-known chain of restaurants in the city of Maringá, offering everything from pamonhas to executive dishes, snacks and desserts. Pamonhas do Cezar is expanding its units to other cities and states, currently having 8 stores. The old Brand did not fit the chain's proposal very well and had inappropriate elements in its use, it did not have a franchising identity and our challenge was to reverse this. The new brand brings the “face of the franchise” desired by the chain, in addition to modernity, dynamism and identification with its customers, it also standardizes with a franchise identity, thus improving the brand's branding and marketing.
Jobs
BRANDING REPOSITIONING RELATIONSHIP MKT CAMPAIGNS
Our values

Branding Persona


Emilho is a young 23-year-old university student. He's funny, cool,

young man, everyone's friend. He's popular with the crowd, and he knows how to talk to everyone. You know that humble person, partner, who is always willing to help you? He's a joke and always connected to internet memes and jokes. He is always one of the first to hear about new online and viral fashions. He is crazy about food and good food, preferably cheap and well stuffed. He is simple, lower middle class, people like us, moderate, and far from unhappy.


voice tom


Simple language, slang, memes, casual, relaxed, weightless satirical and with a lot of humorous approach to entertain the buyer persona.

It is forbidden to speak bad words or negative words, pejorative as well. Problems or difficulties can be satirized, but the language should be positive and show opportunities and possibilities, never leaving the Buyer Persona undervalued or inferior.



About Us

Pamonhas do Cezar is a chain of restaurants well known in the city of Maringá, for offering everything from pamonhas to executive dishes, snacks and desserts. Pamonhas do Cezar is expanding its units to other cities and states, currently having 8 stores. The old Brand did not fit the chain's proposal very well and had inappropriate elements in its use, it did not have a franchising identity and our challenge was to reverse this. The new brand brings the “franchise look” desired by the chain, in addition to modernity, dynamism and identification with its customers, it also standardizes with a franchise identity, thus improving the brand's branding and marketing.

DATASHEET

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