Branding

Client
Beggar Tortas
again
2017
It's for the smile on the face of someone who tastes a slice of cake. For the love that is put through each ingredient in the preparation of each pie and sensations for the positive emotions that it causes us with its essence. Each letter was thought and designed from scratch. The “D” forms a heart, showing that each cake is made with it, and its combination with the letter “L”, a smile, an expression caused by the striking and special flavor of each ingredient. Its font carries the originality of the brand, as it is unique, handmade (just like the confectioner in his artisanal process in preparing the cake). The chosen colors carry the positive impact that the brand will cause with a new face, because in addition to being modern, they contribute to represent the essence of the brand, showing the softness, love and care in the preparation of its products.
Jobs
BRANDING REPOSITIONING
Our values

modern


Feeling pleasure when eating is modernity, the search for happiness, for satisfaction. This is not something from grandma's time.


Dynamic

With the aim of franchising, we need to position ourselves as franchises.


happy

We want people to buy Dilene to make their day better, happier!


It's for the smile on the face of someone who tastes a slice of cake.

For the love that is put through each ingredient in the preparation of each pie and sensations for the positive emotions that it causes us with its essence.



About Us

Dilene Tortas has been offering its customers products of the highest quality over the years with an unparalleled flavor. It is due to this commitment to always offer the best, that we are gaining more and more confidence in the preference of the consumer public. Each letter was thought and designed from scratch. The “D” forms a heart, showing that each cake is made with it, and its combination with the letter “L”, a smile, an expression caused by the striking and special flavor of each ingredient.

Its font carries the originality of the brand, as it is unique, handmade (just like the confectioner in his artisanal process in preparing the cake).

The chosen colors carry the positive impact that the brand will cause with a new face, because in addition to being modern, they contribute to represent the essence of the brand, showing the softness, love and care in the preparation of its products.


DATASHEET

Service - Aline Dir. of Creation - Marcio Amblard Dir. of Art - Augusto Zago Writing - Felipe, Carol, Aline

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